The campaign, titled “Brazil is calling you! Celebrate life here”, consists of movies, images and social media elements. The objective is to invite the world to visit the country, taking advantage of the exposure Brazil will have as the host nation of the top sporting events. It was prepared by the Brazilian Tourism Ministry through Embratur (Brazilian Tourist Board).
The objective of the “Plano Aquarela 2020” – International Tourism Marketing plan is a 300 percent growth of international tourism in Brazil by doubling the number of foreign visitors throughout the next decade.