Prostate Cancer Canada invites individuals across the country to join the fun for a good cause

May 12 marked the launch of Canada’s second annual Plaid for Dad campaign in support of Prostate Cancer Canada (PCC). To formally announce the start of the campaign, Vice-Admiral Mark Norman, Commander of the Royal Canadian Navy, arrived at the shores of Toronto’s harbourfront aboard a naval ship waving official plaid flags.

In the spirit of uniforms that symbolize the protection of others, we will be honouring the men and women in uniform who protect Canadians every day as well as promoting a uniform that symbolizes the protection of the one in eight Canadian men who will be diagnosed with prostate cancer in their lifetime – plaid.

Launched for the first time last year, Canadian workplaces and individuals are again invited to designate the ‘Casual Friday’ before Father’s Day as a day to wear Plaid for Dad in support of the one in eight Canadian men who will be diagnosed with prostate cancer in their lifetime. After weeks of fundraising and events, Canadians can wear their plaid ensembles on Friday, June 17^th and share photos online using the hashtag #PlaidforDad to showcase their involvement.

“Plaid for Dad is an easy and fun opportunity for organizations and individuals to support a cause that impacts all Canadians on some level,” said Rocco Rossi, President and CEO of PCC. “Businesses can take this time to promote their commitment to team-building and philanthropy by making a difference in the lives of all Canadians affected by the most common cancer in men.”

For more information visit www.plaidfordad.ca.

Source: Prostate Cancer Canada – www.prostatecancer.ca

About Prostate Cancer Canada
Prostate Cancer Canada is the leading national foundation dedicated to the elimination of the most common cancer in men through research, advocacy, education, support and awareness. As one of the largest investors in prostate cancer research in Canada, Prostate Cancer Canada is committed to continuous discovery in the areas of prevention, diagnosis, treatment, and support.

Photo: Prostate Cancer Canada team members pose in their best plaid with members of the Royal Canadian Navy, Toronto Police & Fire, as well as business leaders from far and wide to mark the launch of C