THE BIGGEST SPORTING EVENT ON THE PLANET
By Ingrid Coifman, Leila Monteiro Lins & Maria Helena Amaral
Billions of spectators around the globe will be focused on Brazil from June 12 to July 13, 2014. Sustainable economic and tourism developments are the expected outcomes for a country that is investing US$16.5 billion in infrastructure in preparation for the world’s greatest soccer event, where Brazilian and foreign spectators will generate an estimated US$5 billion in the local economy.
Brazil’s greatest moment
Discover Brazil’s team has prepared a special report to introduce the 12 host cities of the 2014 FIFA World Cup: Belo Horizonte, Brasília, Cuiabá, Curitiba, Fortaleza, Manaus, Natal, Porto Alegre, Recife, Rio de Janeiro, Salvador and São Paulo.
One of FIFA’s main concerns is Brazil’s commitment to sustainability standards. According to Claudio Monteiro, Executive Secretary of the Brasilia 2014 Local Organizing Committee, “Among several other sustainable practices, a rainwater collection system has been adopted for lawn irrigation and solar power will feed the stadiums’ light reflectors. All necessary requirements were carefully planned and integrated into the construction work.”
Around 600,000 foreign fans are expected to join the biggest sporting event on the planet next year. Besides watching the games, tourists will be able to enjoy Brazil’s 8,500 km of beaches and distinct ecosystems such as the Pantanal and the Amazon Forest and the diverse cultural and gastronomic heritage of the country.
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