Brazil: New opportunities for Tourism – Rio de Janeiro, 19-21,2011
EMBRATUR will invest $ 42 million over the next two years to attract tourists
Brazil is seen by other countries as an exciting place, with people always friendly, convivial and hospitable. This image was designed by Embratur president Flavio Dino workshop held during the 39th Brazilian Congress of Travel Agencies and Fair of the Americas – Abav 2011, in Rio de Janeiro.
Next year, the Brazilian tourism promotion (Embratur) plans to invest $ 42 million in various actions. Of the 5.1 million foreign tourists visited Brazil in 2010, 46% came from South America . Our neighbors spent last year, per capita /per day, an average of $ 59 and the European country spent U.S. $ 66. Of the top five source markets for our country, two are from the region: Argentina and Uruguay,” said Dino.
Regarding expectations for the World Cup, the president of Embratur said he was relaxed about the progress of preparations. And for him, the greatest legacy will be the spread of the image country, mainly because the disclosure of destinations opportunity still little known abroad as Cuiabá and Foz do Iguacu. “The Cup will be perfect? No, absolutely not. Because no mass event is perfect anywhere in the world. But we will leave the image of Brazil in the post-World Cup will be the greatest legacy that we, much larger than the physical works, “said the president of Embratur.