SIAL: Brazil makes a worldwide mark
By José Francisco Schuster – Photo by Secom / Consulate of Brazil in Toronto
Brazil has a vast agricultural sector, namely as a coffee, orange juice, soya and canned meat exporter. In 2008, despite the global financial crisis, the country attained record agricultural production with a 9. 1% growth compared to the previous year.
The food and beverage industry grew a whopping 49% between 2005 and 2009, food imports increased 75% during the same period. The food sector experienced an average annual growth of 12. 4% and Brazilian retail experienced an average annual growth of 14. 5%. What concerns bilateral trade, is Brazil is an important sugar exporter to Canada. It also exports aircrafts, iron, steel, chemical products and machinery.
Brazil participated once again in the Canadian edition of SIAL, one of the largest global fairs in the food sector. The fair, held for the first time in Toronto (usually held in Montreal), took place from the 11th to the 13th of this past May at the Metro Toronto Convention Centre. There were 697 exhibitors from 37 countries. The pavilion was organized by the Trade Promotion Sector of the Consulate General of Brazil in Toronto had 22 stands featuring products that ranged from chocolate to wine, from coffee to cheese bread and even kitchen utensils.
Brazil received great news that SIAL will have a Brazilian edition in 2012. The fair had been held exclusively for many years in South America, in Buenos Aires. SIAL Brazil will be held from the 25th to the 28th of June at the Expo Center Norte, in São Paulo. According to Ivan Amaral, from the Brazil Trade Shows “SIAL in Brazil will place the country on the world map of the food sector”, while pointing out that SIAL will take place alongside Fispal Food Services, a traditional Brazilian fair that for the past 27 years has been focused on equipment and utensils for restaurants. Between 200 and 300 exhibitors are expected for the first fair with 10 thousand square meters of exhibit space.
For more information, visit http://www.sial.fr