Fruit success leads Brazilian trade to the export of vegetables

Published 26/06/2018

The challenge 

Just over a year ago Multfood debuted fruit exports to Canada, after its association with the Chamber of Commerce Brazil-Canada (CCBC). Brazilian lemon, mango, fig, atemoia and persimmon are already reaching the markets in Toronto and Montreal and more recently in Vancouver. In the period, Multfood, owned by businessman Vitor Moreno, had a 50% increase in the volume of exports to Canada – the company exports to countries in Europe, the Middle East and South America. “The partnership with CCBC gives us the support to expand”, explains Moreno. The next challenge is the export of vegetables, which make up the company’s portfolio, taking okra to Vancouver.

Antonio Vitor highlighted the contacts made with the important sources of the sector as “the perfect match”. Lawyers, banks, service and equipment companies, “the highest level of the chain”, in its definition, is part of CCBC’s network of connections in the sector. The program developed by the Chamber includes an investor meeting, a cocktail with the National Bank of Canada and B2B meetings with suppliers. “Those who work with Mineração have Canada as their destination and the Chamber is the perfect channel to make the best deals,” concludes the businessman.

Source: Câmara de Comércio Brasil-Canada (CCBC).

Leila Monteiro Lins

Leila has more than 30 years of experience in journalism and marketing, including media relations, event planning and the development of communication strategies. In April 2010, LML launched Discover magazine in Canada.

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