Brazil

Brazil

1st Brazilian Cachaça Trade Mission

Commercial mission helps drink strengthen presence in billionaire market

 80% of Canadians consume some type of alcohol at constant rates across different age groups, according to the Health Officer, the official government body for health in Canada.

Most of them are beer lovers (51%), and the rest are divided between sprits (27%) and wines (22%). The data reveal the prospect of a change of habit: distilled beverages attract the attention and taste of Canadians. Presenting the Canadian public with the various ways of consuming cachaça is a way to promote the Brazilian distilled beverage in the country.

Montreal

The Chamber of Commerce Brazil-Canada’s (CCBC) first cachaça trade mission focused on the most Brazilian of the alcoholic beverages will reach the Canadian market by the end of October. The initiative provides several activities to introduce the beverage and bring the Brazilian producer closer to importers in Canada. One of them is the participation in the La Grande Degustation de Montreal – a fair held for three days, gathering more than 200 beverage producers and 13 thousand visitors from 15 countries.

CCBC’s planning ensures greater visibility to the product, placing the members in contact with shopkeepers, bar and restaurant owners, as well as professionals who work in the direct service to the end consumer, such as bartenders. The mission includes tasting rounds and opens up opportunity for attractive business conditions. There are also exclusive meetings with about 10 agents responsible for brokering the sale of alcoholic beverages in the country.

Billions of dollars in a growing market

Cachaça is part of the strategy for an expanding market. Between 2017 and 2016 alone, imported brands of spirits had a 4.1% growth in sales in Canada. Trade in alcoholic beverages overall increased by 2.3% over the same period, reaching 22.5 billion Canadian dollars (about U$ 17 billion), according to Euromonitor International.

The drink that started its history alongside sugarcane in Brazil and gained premium product status brings together all the conditions to conquer the world.

 

EVENT: 

Date: 28/10 to 2/11

Where: Montreal

To know more information contact CCBC at comercial@ccbc.org.br, or at the telephone (11) 4058-0400

 

Source: Chamber of Commerce Brazil-Canada (CCBC)

Leila Monteiro LIns

Leila has more than 30 years of experience in journalism and marketing, including media relations, event planning and the development of communication strategies. In April 2010, LML launched Discover magazine in Canada.

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